Monthly Archives: February 2012

Yesterday, Lynda Ibrahim wrote an interesting article in Jakarta Post to defend us the Indonesian middle class. I respect her as well as her opinion. But I am afraid she missed the point. I can see the way Tempo wrote … Continue reading →

I am a market researcher. One of my main roles is to provide my clients with the understanding of Indonesian consumers. A very interesting job may I say. Tough work, nonetheless. With so many layers to dig to understand how … Continue reading →